Business In The Philippines

2005-2006 SUPERBRANDS Awardees
Philippine Business Directory

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CARTER

In an industry where veteran brands abound, Carter Inner Wear is a relatively young brand. The company's roots go back to 1979 when current managing directors Jesus and Jimmy Sing decided to create a good quality yet affordable men's underwear brand to compete with the relatively expensive product offerings of the industry giants. Continue below.

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Twenty-five years later, Carter Inner Wear has become a powerhouse in the Philippines' undergarment industry.

A prominent feature on the shelves of major department stores nationwide, Carter Inner wear has become the trusted brand of millions of Filipinos across the country. The brand's collection includes a full line of briefs, boxers, t-shirts, sleeveless shirts, and athletic supporters to satisfy the discerning taste of consumers.

The buying public is assured that every Cater product is built on the company's unwavering promise to deliver excellence and affordability. This promise is the driving force behind the brand's success and growth and it is this promise that makes Carter Inner Wear a SUPERBRAND.

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