 Ave Ramel |
From The President and CEO
Dear Fellow CEO-Entrepreneur,
Years ago, I have tried to prove that an aspiring entrepreneur, on a shoestring budget, can compete with the Big Dogs and Fat Cats of the Internet.
I believe that the Internet is a "Great Equalizer" in business, whether you're just an individual or a big corporation. And I still believe that you don't have to spend millions to compete.
The fall of the Dot.Com companies in 1999 did not discourage me. Rather, I view it as a "weeding out" process for our industry. They have spent money way beyond their capacity to earn.
It's a trial and error for us - with many errors. It's a period of real scarcity of capital to make us continue.
In the process, I have discovered that there is no "big secret" on the Internet. It's just composed of little tactics that work.
One characteristic of the Internet, as compared to traditional marketing, is that any action you take can be measured and the feedback is real fast.
Eventually, we earned little victories. We became competent in "guerilla" net marketing tactics.
It's now our mission to transfer this knowledge to other aspiring entrepreneurs out there. Come to us and we'll show you the way !!!
Cheers,
Ave Ramel, President & CEO
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