Internet Marketing Small Business Advice

Amazon eBusiness Model
www.amazon.com

Previous | Continuation below ...

Rich Dad Cashflow 101 The eGame and Board Game
Raises your kids' financial IQ and yours.

Click this now

Points to Ponder:

1. As I've always said to all my students, real world marketing and Web marketing is the same. The Web is a medium, just like other media, that you just have to adapt to the medium in sending out your message. But essentially it's the same.

The buying decision process of your prospect is the same - Attention - Interest - Desire - Action or (AIDA).

For ecommerce and mom-and-pop sites, you just have to attract people who are in the later stages of the decision process.

That's why ecommerce-type sites have high sales conversion rate.

Who are these target customers (profile)? Where are they going on the Web? Advertise there.

You should be there when they decide to buy (proper timing) vs. your competition.

2. Graphics and layout

A huge (Bezos' favorite word) part of Amazon.com success has been the absolute elegant and streamlined design of Amazon's web site, creating a flow experience that keeps customers coming back.

When you create your website, let the professionals do it. Don't scrimp and save. Hire a professional photographer to shoot your product.

3. Credibility (About Us Page)

There are a lot of scammers on the Internet. Unless you're already well-known like Amazon.com , you've got to post there an About Us page.

Post all your contact numbers. Look at it this way. Your prospect prefers different means to contact you to get your product.

Include testimonials from users of your product and post it prominently in your website.

Since I offer services (consultancy, coaching, training) that need my credibility, I also post my picture in my websites, not for any vain purpose.

>>> Next Page

Click this logo now

The Official
Domain Registry
of the Philippines

Includes cheap webhosting and
mail forwarding

Get 200 Free eBooks