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Welcome to the world's biggest bookstore, the archetype of ecommerce.

It takes vision, drive and imagination to revolutionize the way people buy things, just like our model had done. Continue below.

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Who knows, you can also revolutionize the way people buy your product or service.

Read the whole Jeff Bezos story at http://www.islandconnections.com/edit/bezos.htm

With the growth of the Internet in the early 1990s, Jeff Bezos found himself gazing into the computer screen entertaining the vision of a new future. It was clearly a light bulb moment.

After making a list of the 20 products he thought would do well on the Web, he settled on books because no bookstore was large enough to stock all the titles in print and the market wasn't dominated by any one player.

Investors thought he was crazy. The banks turned him down again and again. How could a little guy take on the corporate giants and expect to win?

Converting the garage of their rented Bellevue suburb home into a workspace, hammering together wooden doors for desks - Amazon.com was born.

Bezos often speaks of the company's "Six Core Values" - customer obsession, ownership, bias for action, frugality, high hiring bar and innovation.

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